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Emirates’ Boeing 777-300ER new first class product to be unveiled in November

Emirates confirmed that its new First Class product will be showcased at the Dubai Air Show in November. Making its debut onboard a Boeing 777-300ER, Emirates’ new First Class cabin will feature 6 private suites laid out in a 1-1-1 layout, compared to the existing 8 private suites in a 1-2-1 layout on its existing 777 fleet.

In addition to the entirely redesigned First Class product, Emirates’ new Boeing 777-300ER will also boast a range of other new features in the Business and Economy Class cabins. Emirates will announce the destinations where the new Boeing 777-300ER is to be deployed in due course.

Sir Tim Clark, President Emirates Airline said: “Our products and services across cabin classes are continually improved and enhanced. But what our customers will see on Emirates’ new 777s starting from November, will be a much bigger revamp that takes our onboard experience to the next level. All cabins will sport a totally fresh new look. We are excited to showcase the results of years of planning and development invested into our new First Class offering, and our overall Emirates 777 experience. More details will follow, watch this space.”

Emirates is the world’s largest operator of the Boeing 777, flying 162 of these modern, efficient wide-body aircraft to six continents from its hub in Dubai.

The airline pioneered the private suite concept on commercial flights in 2003, establishing a new standard for First Class travel. Emirates’ track record of successful innovations that have raised the bar for the industry in terms of inflight customer experience include: Shower Spas and the Onboard Lounge onboard its A380 aircraft, unparalleled entertainment on demand in all classes with its award-winning ice system, and inflight connectivity through in-seat text, email and telephone services, as well as mobile and Wi-Fi services.


How Jinja SS clinched their 1st Copa-Coca-Cola trophy.

Over the weekend, residents of Masaka and surrounding areas were treated to a thrilling show of talent as Jinja S.S fought tirelessly for their first Copa Coca-Cola trophy at Masaka Recreation Grounds.

The game which saw a Jinja S.S goal disallowed and a missed penalty from Kitende’s Pius Wangi all in the first half ended with the former defeating the latter in a penalty shoot-out which ended 4-3.

Jinja SS players celebrate after winning the Copa Coca-Cola 2017 Edition at Masaka Recreation Grounds

Jinja S.S scored the opening goal of the game in the second half through Joel Madondo in the 83rd minute, later followed by a goal from Kitende’s Kennedy Kasozi scored with only 2 minutes remaining. This equalizer took the game into the Spot-Kicks.

St Mary’s Kitende missed 2 of the spot-kicks and Jinja SS converted all 4 thus emerging champions of the 25th edition of Copa Coca-Cola.

Jinja SS' Pius wani pose for a photo with his MVP accolade of the 25th Edition of Copa Coca-Cola

Commenting about the Victory, Jinja SS goal scorer Joel Madondo, said, “I would like to thank my teammates for the effort they put in during the tournament. It is a blessing that on our first time to reach the finals, we have emerged winners. Now we have set our sights on the East African trophy come August,” he commented.

Speaking after the thrilling final game, Mr. Rodney Nzioka, the Coca-Cola Uganda Brand Manager thanked Masaka S.S, the hosts, all the participating teams as well as the residents of Masaka and neighboring areas for an exciting two weeks.

“At Coca-Cola Uganda, we remain dedicated to the continued development of sports in Uganda right from the grassroots. We believe that with the right amount of motivation and dedication, we can turn the youth footballers from the COPA tournament to national and international football stars,” he concluded.

Jinja SS player dribbles past St marys Kitende players in the Finals of Copa Coca-Cola finals 2017

Jinja SS reached the finals after defeating Nakaseke in the semifinals and St Mary’s Kitende defeated the 2016 champions Kibuli SS in a game which was full of talent, pedigree and action.

St Julian’s Abdullah Ssenyonga was awarded an accolade for top scorer with 17 goals while the tournament MVP was Pius Wani from Jinja SS.

Increase in demand as Emirates adds Second Daily A380 to Birmingham.

Emirates announced that it will be introducing a second daily A380 service between Dubai and Birmingham, beginning 29th October 2017.

Flight EK39/40, currently operated by a Boeing 777, will now be operated by the iconic and highly popular Emirates A380, adding to the existing daily A380 already operating on the route.

Following the suspension of one of its flights to Birmingham, Emirates has decided to operate the new A380 – the world’s largest passenger aircraft, which features 615 seats. This means that from October, the airline will operate a twice-daily, all-A380 service to the Midlands.

The widest individual in seat Economy Class screens in the industry, measuring in at 13.3 inches

Emirates’ decision to use a double-daily A380 service was in part driven by huge demand from passengers to travel on the iconic aircraft. Since the first A380 service from Dubai to Birmingham launched on 27th March 2016, over 300,000 passengers have already flown on the aircraft between the two cities.

The A380’s popularity is partly due to the fact that it features the widest individual in-seat Economy Class screens in the industry, measuring in at 13.3 inches and offers over 2,500 channels on inflight entertainment system, ice. As with the current A380 used on the route, the aircraft will operate in a two class configuration, featuring 58 flat-bed seats in Business Class and 557 spacious seats in Economy Class, as well as Emirates’ popular Onboard Lounge.

And with Emirates offering A380 services to a number of key destinations in the East such as Auckland, Bangkok, Beijing, Perth, Singapore and Sydney, passengers travelling beyond Dubai have an increased opportunity to fly on the A380 on both legs of their journey, experiencing all the benefits that it offers. As with the current service, travelers also enjoy connectivity to Emirates’ wide network of 31 destinations in the Indian Subcontinent and Africa.

In 2016 alone, Emirates launched new passenger services to places including Cebu and Clark in the Philippines, Yinchuan and Zhengzhou in mainland China, Yangon in Myanmar and Hanoi in Vietnam. On 1st July 2017, Emirates will also start flying daily to Phnom Penh, Cambodia.

The Onboard Lounge

Emirates started flying to Birmingham on 18 December 2000 as a daily service to Dubai, operated by a 278-seat Airbus A330. Since then, Emirates has carried over 5.2 million passengers between Dubai and Birmingham. An important segment on this route are the international students who travel to Birmingham every year to attend its prestigious schools and universities.

Emirates’ flight EK39 departs from Dubai at 07:25hrs and arrives in Birmingham at 11:25hrs. The outbound flight, EK40, departs from Birmingham at 13:30hrs and arrives in Dubai at 00:35hrs the following day.

Birmingham is packed with cultural attractions, from historic sites such as the Grade I listed Jacobean mansion Aston Hall, to Villa Park – home of Aston Villa Football Club, and Cadbury World. Travelers can also enjoy the world-class acoustics of Symphony Hall and the Birmingham Royal Ballet at the Hippodrome Theatre. It also has acres of green spaces and miles of rejuvenated canals leading to the stunning new Library of Birmingham and the modernist structure of the Selfridges building at the iconic Bullring shopping center. In fact, Birmingham is known for its world-class shopping, with an eclectic retail scene that ranges from the renowned Jewellery Quarter to its exclusive mall, The Mailbox. Another point of interest are medieval villages spread across the rolling hills of the Cotswolds.

Birmingham is also a great foodie destination with a diverse dining scene that reflects the city’s cosmopolitan population; there’s everything from Michelin-starred restaurants to a vibrant street-food culture.

Emirates’ codeshare agreement with Flybe enables passengers to seamlessly connect to cities such as Edinburgh, Aberdeen, Guernsey, Isle of Man, Jersey and Newquay. All codeshare flights operated by Flybe connect with Emirates flights from Dubai to Manchester, Glasgow and Birmingham.

This year, Emirates was recognised as the ‘Best Airline in the World’ at the TripAdvisor Travellers’ Choice Awards for airlines. The award was based on thousands of reviews Emirates received from the TripAdvisor community over the past twelve months. Emirates was the most positively reviewed airline in the industry over that period of time.

Passengers travelling in Business Class also enjoy access to a dedicated lounge at Birmingham Airport as well as Emirates’ convenient Chauffeur-drive service to and from the airport within a 70 mile radius.

Vital Tomosi’s Dairy Officially Launches Milk.

Just six months after the launch of MilkMan yoghurt, Rushere-based Vital Tomosi’s Dairy (VTD) has officially kicked off production of milk. This was announced at a media visit to their factory in Rushere during which media and guests got an opportunity to see the entire operation chain right from the raw material to a packed product.

VTD, a relatively new Ugandan dairy company, was established to modernize and fortify the local dairy industry, with the aim of enriching lives and providing the highest quality of dairy products on the market. The dairy was brought to life by a joint venture between Vital Capital fund and Tomosi’s Farm, which effectively merged rich century-old cattle farming traditions with state-of-the-art production methods to create the MilkMan brand of quality dairy products.

VTD CEO Mr. Eyal Jones explains the function of one of the high-tech mac...

Conducting the tour, Mr. Eyal Jones, the VTD CEO expressed gratitude to the team at the factory who had worked tirelessly to ensure that milk production can start.

“Just six months after the launch of our first product – MilkMan yoghurt – we have now begun production of milk. This is a great achievement and I applaud the team that worked tirelessly to make it happen,” he said.

“This project is a perfect example of how financial profit and positive social purpose can come together to benefit both investors and local communities. Tomosi’s Farm is already improving the income of small hold farmers while improving the food security condition, reducing costs for consumers, and of course returning profit to our investors. This is impact investing,” Jones added.

As part of the tour, the guests and media had an opportunity to visit the waste water treatment facility – a measure that has been put in place to ensure proper waste management and disposal facilities.

Ms. Noa Hameiri, the VTD Chief Marketing Officer thanked Ugandans for embracing the yoghurt and encouraged them to try the milk as well.

“We have put in place all necessary measures to ensure proper testing, storage, packaging and waste treatment at our factory. With this, we are sure that our product is safe and good for consumption,” she said.

“We Believe the Ugandan market will appreciate the high quality of our long life milk as much as it appreciated the yoghurt. The 1-liter pack offers value for money, is easy to carry and store, and can be comsumed for a period of time provided it is well stored,” Hameiri added.

The state-of-the-art factory has two production lines at the moment – one for yoghurt and another for UHT milk and has the ability to produce up to 50,000 liters of milk per day.

MilkMan 1-liter milk packs and yoghurt can be found dominating the shelves in all the big and medium size supermarkets in Kampala, Entebbe and Mukono.

Catching up with Judith Babirye ahead of her Airtel sponsored Concert.

  1. Tell us a bit about yourself

Born in the small village of Nyenga in Buikwe District, ‘am the third born in the family of Mr. Mukoza Henry a retired headmaster. ‘Am the founder and Executive Director of Arms of Love Uganda an NGO that supports teenage mothers in Uganda and a member of Parliament representing the people of Buikwe District in the Legislative Assembly of Uganda. ‘Am a performing and recording gospel artist, a mother to one beautiful daughter, a motivational speaker, a book author, a preacher and a song writer. I studied from Ndejje Secondary school and Iganga secondary school for my O’ Level and A’ Level respectively and it’s in these schools that my singing career was nurtured. As a young girl and a student in these schools, I was able to compose school anthems for both schools and these anthems are still being sung to this day. I later joined Makerere University and graduated with a bachelor’s Degree in Tourism and its now 16 years and still counting since I first released my debut music album called ‘Wambatira”. I have recorded hits like Yesu beera nange, omusaayi gwa Yesu gumal, Oliko Favor, Ndi kawonawo / Survivor, Omuliro, Eno Mbaga, Nzijukira, Wanjagala, Maama,now newly released Ye gwe Afuga, Mukama amanyi, Katonda Talimba and many others. ‘am very grateful to God, my fans, friends and family for the support they have given me that has enabled me write over 216 songs, record 16 Albums and be who I am today. TO GOD BE THE GLORY


  1. What do you do in your free time?

I take my daughter out, watch a documentary or movie, listen to music and read my Bible

  1. Give us a brief background of your musical career?

My Music career began in my secondary school days at Ndejje secondary school and Iganga secondary school respectively was an active member of the school choir, chapel choir and scripture union. We had our small group of singer and I used to compose Christian songs which we would perform during chapel and scripture union meetings. It was in these days that songs like He Rose, Little manger and many others were composed and released many years later on my first album.

  1. You recently joined the Parliament of Uganda. How do you manage to balance your musical life and politics?

By giving my best to each purpose, responsibility and task I put my hand to

  1. What Accomplishments o you have to your name?

My greatest accomplishment is that to this day ‘am still a believer in the Lord Jesus Christ irrespective of the many threatening challenges that have come my way. It may look easy on the outside but if you believe in God, then you surely know it is not an easy walk. Secondly; ‘Am a mother to one adorable daughter, I have won several music awards/ accolades, I have written over 216 songs, recorded 16 albums, shot several videos and still going on.

 You have managed to stay relevant in an evolving industry. What is the secret to your success?

Staying in Touch with God Almighty for with God nothing is impossible and staying in touch with my fans. 

  1. Collaborations have become very common in Uganda. Which Ugandan artists are you interested in working with?

Many of them and my list is endless. 

  1. What would you say about your fashion sense/style?

I particularly love long dresses because they are simple, gracious and make me feel comfortable no matter where I may be. They rarely go wrong. 

  1. You have held a number of shows over the years. Which have been your most memorable shows?

 Maama Concert of 2011 where Serena Hotel – Victoria Hall was filled to capacity and had no more space inside yet the lines were still very long on the outside. Many people came with their mothers, It was a full house, very joyous, very emotional and I sang my lungs out to a very beautiful Sound system. it was exceptional. 

  1. So let’s talk about your upcoming Charity Concert. Why have you organized this Concert?

Mothers Day is around the corner and we want to celebrate the gift of mothers in a special way. A mother is the first teacher, first provider, first engineer (makes our home toys), first friend, best friend and a friend of all seasons. She will sleep hungry but feed her children, she will put on one Gomesi / dress but educate her children, she will defend her children irrespective of the circumstances, her love is unconditional, unlimited and lasts a life time. She is an unbreakable bond, a place of rest. Even in the labor ward her priority is to save the life of her baby first. Even though many have passed on due to cancer, birth complications, HIV/AIDs etc., mothers have never shunned their divine responsibility of producing more human beings despite the risks involved. You awe it to you mother, alive or dead, she will always be mother. All proceeds will go to support vulnerable teenage mothers in Uganda.

  1. What should your fans expect?

They should expect the best in terms of quality and excellency! We have rehearsed over 25 songs, we have guest artists like  Tonzi  from Kigali – Rwanda, Hanson Baliruno from Stockholm – Sweden and a variety of performances from local music icons like Pr. Wilson Bugembe, Dangelo Busuulwa, Joy Tendo, Julie Mutesasira, Levixone, Sheilla Mutesi, Nsuube primary school Children’s choir in Buikwe District, George Bukedde and many others. Gates will be open by 1:00 pm and performances will begin by 5:0 Pm.

We have also prepared a special moment to sing “Happy Birthday” for all mothers present in the concert. Please buy your mother a ticket and register her name with us on our face book page “Judith Babirye Music” or call us on the numbers in.

  1. When is the Concert and where can someone buy tickets for the Concert

The Concert will take place at Serena Hotel – Kampala Hotel; Victoria Hall on Friday 12th May 2017. Ordinary Tickets: 100,000k, VIP: 300,000, Family Table for 10: 3M. Tickets can be bought from Serena Hotel, Classic Ladies (Garden City), Airtel Shops / outlets, Shell Namirembe, Shell Ntinda, Shell Capital, Shell Bugolobi, Shell Forest Mall, Shell Kabalagala, Shell Jinja Road, Shell Kiira Road . We can also deliver to your office by calling us on 0774535351 / 0704902926/ 0776172070

13.Who are you working with in a bid to promote this concert and attract music lovers?

‘Am working with Airtel, Arms of Love Uganda, Uganda Communications Commission, Housing Finance Bank, Classic ladies, Wilberforce Kalema House of Fashions, Movit, Classic Ladies, Wina Classic, Seroma Ltd, VIVA General Merchandise Ltd, Middle East Consultants, Chuck Salvator, Peter Russel, Sure Deal and SMS ONE.

  1. What inspired you to release the very popular “maama” song?

It’s a combination of many factors. As a mother, I reflected on what a mother goes through during pregnancy. The pain she endures in the labor ward, the sacrifice she pays to give her baby a life and a future, her unconditional love, her commitment to her baby are virtues only found in maama/ mama/ mother. When the world has tossed you left, right and Centre, the best place we run to for comfort, counsel and rest is called maama / mama / mother. This was my inspiration and the song Lyrics tell the full of the story.

  1. What message do you have for your sponsors and partners?

Thank you a billion ways because without you I wouldn’t have been able to organize this concert on my own. May God richly bless you.

  1. Do you have any advice to aspiring musicians?

My advice to aspiring musician is there is enough space for all of us in the hearts of our fans. Have faith in God Almighty, know what you want and know what your fans want, Stay focused and celebrate those who celebrate you. You may not be the best for everyone but you sure are the best for somebody. Always remember your humble beginnings and believe in yourself. There will always be critics but know what you want because the race is not to the swift, nor the battle to the strong but time and chance happens to them all (Ecclesiastes: 9:11). God bless you

Airtel Uganda, Buganda Kingdom launch the 2017 Masaza Cup.

Leading telecommunications provider Airtel Uganda has today joined the Buganda Kingdom to launch the 2017 Masaza Cup at a press conference held at the Buganda Kindgom offices in Mengo.

The launch event, that comes just a few months after Airtel Uganda signed on as the official sponsor of the tournament, was attended by Airtel Uganda officials led by the Managing Director Mr. Anwar Soussa alongside Buganda kingdom officials who included the Katikkiro Owek. Charles Peter Mayigga, who represented the Kabaka of Buganda, the Sports Minister Owek. Henry Sekabembe and other officials.

Airtel Uganda, Marketing Director, Indrajeet Singh Kumar(Right), Katikkiro of Buganda, Owek. Peter Mayiga, and Airtel's Remmy Kisakye, pose for a photo during the launch of Masaza Cup at

The Masaza Cup is an annual tournament that has been played since 2004 and usually features nineteen teams from 19 different Buganda Kingdom regions. Last year, Buddu emerged champion when they beat Gomba to take home the 2016 trophy and prize money.

“It is an honor to add the Masaza Cup – a Kingdom of Buganda legacy tournament that was started very many years ago – to our list of sports sponsorships,” commented Mr. Indrajeet Singh Kumar, the Airtel Uganda Marketing Director.

“Over the years, Airtel Uganda has come out strongly to support the growth of football in Uganda right from the grassroots through our all-inclusive Airtel Rising Stars tournament all the way up to the national football team, the Uganda Cranes.  Masaza Cup fits perfectly in our sports portfolio,” he added.

The Katikkiro of Buganda Owek. Charles Peter Mayigga thanked Airtel Uganda for their support of Buganda kingdom activities.

“We are very fortunate to have a partner that has shown interest and dedication to the development of football in Uganda at all levels,” he said, adding that “…We hold this tournament every year not only to boost the talent amongst the young people from Buganda Region but also to mobilize people living in Buganda to participate in development programmes and activities that boost their income levels.”

He also thanked the media for their continued support over the life of the tournament and encouraged them to continue with the good work.

Over the years, Airtel Uganda has worked with the Buganda Kingdom on a number of projects, the most recent one being the 2017 Kabaka birthday run that attracted over 30,000 participants. Other projects include the Kabaka birthday celebrations, Kabaka Coronation, and Eid-el-Fitri celebrations.

The opening game of Masaza Cup will be played on Saturday 13th May 2017 at Masaka Recreation Grounds.

Coca-Cola Uganda Launches Zero Sugar Variant Treats Guests to Fun-Filled Day At Lakeside Adventure Park.

Influencers, guests and members of the media were recently treated to a day full of fun, adventure and team challenges at the Lake Side adventure park during the launch of the new Coca-Cola With Zero Sugar variant.

This comes just after the beverages company announced the launch of new graphics that use one visual identity system featuring Coca-Cola Red as a unifying color across the Trademark in a bid to extend the Company’s “One Brand” global marketing strategy to packaging.

The Red Disc, the signature element of the new “Taste the Feeling” global creative campaign launched in Uganda in April last year, will now appear prominently on packaging. Further underscoring the Company’s commitment to provide choice, the new packaging is designed to enable consumers to choose the Coca-Cola that best suits their taste, lifestyle and diet.

Coca-Cola Uganda Brand Manager Rodney Nzioka poses with some of the invited guests during the launch of the Coca-Cola with Zero Sugar at Lakeside Adventure park

To clearly identify each product, the signature color is featured throughout the packs and the new graphics will also include the unique product name and benefits on front of pack to help consumers make an informed choice:

  • Coca-Cola Original Taste (or Classic in select markets)
  • Coca-Cola Zero: Zero Sugar

“Packaging is our most visible and valuable asset,” said Rodney Nzioka, Brand Manager, Coca-Cola Uganda. “The Coca-Cola Red Disc has become a signature element of the brand, synonymous with great taste, uplift and refreshment. By applying it to our packaging in such a bold way, we are taking the next step towards full adoption of the “One Brand” strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine.”

“The unification of the brands through design, marks the first time in our 130-year history that the iconic Coca-Cola visual identity has been shared across products in such a prominent way,” Nzioka added.

Last year, Coca-Cola Uganda launched “Taste the Feeling” – a campaign designed to allow its consumers a continued celebration of their moments with Coca-Cola. “Taste the Feeling” is now live in 195 markets and includes 12 television commercials in addition to more than 100 campaign images, a visual identity system and a music anthem and audio signature.

For more information on the “One Brand” strategy, new packaging graphics and “Taste the Feeling” campaign, please visit

Cindy dazzles as Afrigo Band take revelers down memory lane at the 17th edition of Blankets and Wine Kampala.

The 17th edition of the Tusker Malt Lager sponsored and House of Deejays organized Blankets and Wine Kampala was one to remember as revelers turned out in numbers to grace the most sought after event on Uganda’s social scene calendar.

Despite the earlier rain scare, revelers flocked Lugogo Cricket Oval for what was to be a memorable Sunday evening. With an electrifying lineup consisting of; Cindy, Afrigo Band, Kenya’s Muthoni the Drummer Queen, Scandinavian group band – Daniel Lemma & Hot This Year, Fena Gitu, Kager Mungai, Pelindah, Byg Ben, Apio Moro, Joash, Mayonde, Essie, DJ Beekay & RPM and DJ Rachel, the evening was set to be a fun filled one.


DJ Rachel set the day’s funfair rolling with her mixes and later revelers were treated to performances from rising stars Pelindah, Joash, Essie, Apio Moro and Byg Ben who had the crowd dancing to some afro-fusion music in the afternoon.

As the night fell, Daniel Lemma and Hot this Year took to stage and performed some of their big hit songs such as; Call you, Still water, Mr. Hibbert, among others.

Revelers arrive for B&W

By the time Afrigo Band took to stage, revelers were in anticipation for yet another memorable experience as they sang and danced to the band’s timeless hits such as; Olundelebu, Okwagalana kwaffe, Ekitobero, Mundeke, Nantongo.

Tusker Malt Lager treated revelers to their pitchers of Draught beer as they enjoyed a memorable music experience.

Ladies at B&W

Kenya’s Muthoni the Drummer Queen later came to stage to an already psyched up crowd and continued to fire it up with her hit songs such as; Squad up, Life, Make it right, and Turn on the lights where she featured Uganda’s Hip Hop star The Myth.

Muthoni the Drummer Queen perfoms at B&W

When the day’s main act Cindy Sanyu came to the stage, she was welcomed to an enthusiastic crowd that went on to sing along to her songs. Cindy’s dance crew entertained the revelers with astonishing dance moves as fans pitched in to dance along.

Maureen Rutabingwa, the Tusker Malt Lager brand manager said; “We gave the line-up a boost of energy and people enjoyed discovering new talent! For Tusker Malt, we will continue to always make Blankets and Wine a memorable time and show appreciation to our consumers by giving them the best premium experience.”

Afrigo Band performing at the B&W

A quarterly, picnic style music festival, Blankets and Wine is proudly sponsored by Tusker Malt Lager alongside other partners. Tusker Malt Lager is 100% Malt and 100% African and aims at giving consumers a premium experience by showcasing our very own African Talent and LIVE performances by a wide array of artists.

In line with its support for responsible drinking, Tusker Malt Lager will be maintaining a strict ‘over 18 only’ policy for sale of alcohol.

Emirates Wins Best Airline Worldwide at the 2017 Business Traveller Awards in a Sweep of Four Awards.

Emirates’ focus on meeting and exceeding customer expectations both in the air and on the ground were recognised yesterday with four accolades at the ‎Business Traveller Middle East 2017 Awards.

At a ceremony attended by key travel industry executives, Emirates was crowned “Best Airline Worldwide”. It was also named “Airline with the Best First Class”, “Airline with the Best First Class Lounge” and “Best Frequent Flyer Programme”.

Adel Al Redha, Emirates’ Executive Vice President and Chief Operations Officer, said: “Our customers are at the heart of our brand. In every step of the customer’s journey, we thoroughly and regularly examine the product to achieve a high level of customer care. Providing a truly memorable experience is about continually innovating across our product and offering a personal touch and a warm welcome. Moreover, our Skywards accolade solidifies the programme’s standing as an industry-leading loyalty programme that offers Emirates customers value through exceptional privileges and benefits. We are honoured to be recognised for our efforts by Business Traveller Middle East’s readers.

I would like thank our team and attribute this award to our dedicated staff who are the pillars behind every achievement and award we receive.”

Emirates invests continually in product developments and service enhancements. In the past year, the airline’s on-board enhancements include: newly designed Business Class seats, re-designed amenity kits for First and Business Class passengers, environmentally sustainable blankets and interactive augmented reality amenity kits for Economy Class passengers, and regular updates of its range of onboard toys for young flyers. The airline also continues to lead on the in-flight entertainment front with a broad choice of over 2,600 channels on its ice system.

On the ground, Emirates completed a US$ 11 million makeover of its Business Class Lounge at Concourse B in Dubai International Airport, and expanded its global network of dedicated lounges with the opening of its newest Emirates Lounge in Cape Town International Airport.

Emirates Skywards, the airline’s loyalty programme, last year launched Cash+Miles, enabling members to redeem flights using a combination of cash and Skywards Miles, regardless of their membership tier. This popular initiative instantly reduces the cost of tickets and can be used on any Emirates flight across all classes, making any seat available to Emirates Skywards members. Emirates also introduced “pay-per-visit” lounge access, enabling Emirates Skywards members and their guests travelling on Emirates to enjoy the airline’s First and Business Class lounges at Dubai International Airport and abroad.

For corporate customers, Emirates launched a revamped Emirates Business Rewards programme to provide greater value, including easier Miles redemptions and upgrades even on last minute bookings.

Today, Emirates Skywards has 14 airline partners including strategic partnerships with Easyjet and Qantas, offering member access to one of the world’s largest networks of global travel destinations. The programme also has 24 hotel partner brands covering nearly 20,000 properties worldwide.

Earlier this month, Emirates was recognised as the ‘Best Airline in the World’ at the TripAdvisor Travellers’ Choice Awards for airlines. The award was based on thousands of reviews Emirates received from the TripAdvisor community over the past twelve months. Emirates was the most positively reviewed airline in the industry over that period of time.

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