Uganda Breweries Limited under the Guinness brand launched its National Consumer Promotion that will see Guinness consumers win several exciting prizes.
The launch also unveil Guinness’ latest campaign dubbed ‘GET BOOKED’, where six lucky Ugandans will travel to the United Kingdom to watch their favorite teams and players live in action.
Speaking during a media briefing at the Legends Sports Bar in Kampala, Mr. Mark Mugisha, the Head of Beer at Uganda Breweries Limited said that Guinness and football is again coming together this football season to reward customers through a unique engagement experience.
“We are taking it a notch higher this year. ‘Get Booked’ is a fun replica of the ‘Red Card, Yellow Card’ football concept that will be brought to life in-bar by Guinness. Consumers found drinking Guinness from the magnificent ‘tower-serve’ by our mystery referees will ‘Get Booked’ to win instant prizes in bar,” Mugisha explained.
He also stated that the on-pack promotion will reward every consumer who buys a Guinness with either instant UGX 5000 airtime or enter them into a draw to win an all-expense-paid trip to watch a live match in the United Kingdom.
“Up to UGX 800,000,000 worth of airtime will be won under the crown. There will be at least 8000 airtime winners every week for 18 weeks. Six lucky consumers will also get a chance to travel to the UK to watch a live match,” Mugisha further explained.
To participate in the promotion, customers have to buy a bottle of Guinness, check under the crown for a code and then send an SMS with the code to 6050 for a chance to win either instant airtime or enter the grand draw for a chance to win a trip to the UK. The more codes one sends, the higher their chances of winning.
The promotion will run till December 2015; it will only be open to Guinness consumers above the age of 18 country wide.
The GET BOOKED promotion will also bring live football action closer to Ugandans through a partnership between Guinness and NBS Television – the only local English Premier League free to air broadcast station in the country. The monthly draws to pick winners of the trip to the UK will also be broadcast live on NBS television.
The launch of the campaign was attended by several football enthusiasts that included legendary Cranes Captain of the 1978 team, Jimmy Kirunda as well as former Hearts F.C and Cranes playmaker David Obua.
Obua who endorsed the promotion lauded Guinness for enabling football fans to to enjoy football while giving them the chance to win prizes.
“There is something exciting about watching your favorite football team in action with the knowledge that you have a realistic chance of also winning exciting prizes. An all-expense paid trip to the UK does not come every day. Thank you Guinness for making this happen,” Obua said.
Across Africa, Guinness has built a strong legacy around football through strategic sponsorships that have given football fans the opportunity to enjoy the world’s best loved game even more.
Guinness the World’s leading stout is the brainchild behind past consumer engagement activities such as the popular television show Guinness Football Challenge which was replicated in other East and West African countries, Guinness Football Manager, Guinness VIP, Guinness Make it happen campaign and the Ticket to Greatness campaign.