1. What is the Social Media Summit Uganda 2014?
The Social Media Summit – Uganda 2014 is an industry-led Summit & Networking Event
that aims to put together a showcase of social media best practice in strategy,
execution and ideation from within Uganda and across the world. It will aim to
increase sharing and learning among peers but also across various sectors in Uganda
2. Who is invited to attend?
The summit has been designed to cater to and bring together an assortment of
professionals from various industries and sectors from government ministries and
entities, parastatals, NGOs and CSOs, corporate and multinational organizations, and
the SME sector and businesses.
3. Who will speak at The Summit?
The speaker selection among others includes:
1. Professor David Girling
2. Chris Bitti
3. Michael Niyitegeka
4. Natasha Basson
5. Philip Ogola
6. Deepmala Mhala
7. Kin Karissa
8. Alex Rukundo
9. Arinaitwe Rugyendo
10. Simon Kaheru
11. Boaz Shani
12. Sean Kacungira
13. Ruth Aine
14. Mugume Collins
4. Why are you holding The Summit?
Society has become highly dependent on social media by altering information exchange
and dissemination; communication both corporate and personal; knowledge
management and sharing; but the biggest achievement has been to blur the lines
between people and brands, between how people work and how they play. The summit
will seek to teach, share and guide delegates on how they can maximize their social
engagements either as individuals or as brand and companies.
5. When is The Summit?
The summit is a planned annual event with the inaugural summit scheduled to take
place on the 26th November, 2014 at the Serena Hotel, Kampala.
6. What are some of the topic for discussion?
Social Media in Uganda; A background and study of the trends
Social media integration: Integrating Social media into your communication
and marketing strategies.
Conversion and ROI: Measuring social media value and social media
Social media for Resource Mobilization; Social media’s Role in Mobilization,
Fundraising & Awareness.
Social Media And Service Delivery: The next frontier
New Media Vs Traditional media: Is convergence a possibility?!
7. Who is organizing the summit?
The summit lead organizing unit is Intensity Technologies Limited. Guided by
emerging trends in social media uptake noticed from government, big business, the
SME sector, civil society, and the private sector showing social media taking center
stage in communication strategies, brand engagement and protection as well as
business expansion and growth, they have partnered with the best of the industry
leaders to provide to bring the Social Media Summit – Uganda 2014 to life; a best
practice sharing and learning forum.
8. How many people will The Summit host?
The summit will have two sections:
1. The Executive CEO Breakfast: A highly energized and bespoke assembly of tools and
presentations for captains of industry aimed at bringing incisive and razor sharp clarity
of the industry issues, how businesses can position themselves and discussions on the
forecasts on new growth and opportunities. This section will only host 30 participants.
2. The Delegates Summit: A series of customized sessions that will explain the issues in
the industry and how harness the power of social media for governance, business,
advocacy, education, dissemination, marketing and communications. All made within
the context of familiar territory with great speakers and an exciting and charged
atmosphere. There will also be case studies showing brands that are successfully
innovating, redefining and measuring their success in the social media space. This
section will only host 200 participants.
9. Why should people consider attending The Summit?
Identify the trends transforming and driving social media
Explore the ROI potential of true consumer and fan engagement
Experience successful cross media brand integration
Align your social media with overall business and growth goals
Manage multiple campaigns across multiple platforms
Connect and network with social media agencies.