Airtel Uganda launches Uganda’s first ever IVR based music competition.

Airtel Uganda, in partnership with Trace, an international music video channel, has today officially launched a new music competition tagged ‘Airtel Trace Music Star’, an Interactive Voice Response (IVR) based music competition designed to create a robust platform for Airtel subscribers to achieve their dreams of becoming the next big music star in Uganda, and possibly across Africa and the world.

Launched at a cocktail held at the Airtel Uganda offices on Clement Hill in Kampala, the Airtel Trace Music Star competition will allow contestants to audition from their phones, with one national winner in each country, who will have the honor of recording alongside music star Akon.

Speaking at the launch event, Mr. Tom Gutjahr, Managing Director of Airtel Uganda said he was very excited about this opportunity that was being offered to the subscribers.

“Many times, people want to participate in singing competitions but lack the confidence to stand in front of a crowd and sing. With Airtel Trace Music Star, this is no longer a worry as this initiative is geared towards giving our subscribers an opportunity to try out their singing talents through their mobile phones from the comfort of any location they choose,” he added.

As a pan-African initiative, the Airtel Trace music competition is designed to hold simultaneously in other African countries, where Airtel operates. The winners from each participating country will then compete in a televised pan-African grand finale, where the African champion will win a trip to the USA to be mentored by megastar, Akon, for a period of two weeks, in addition to a professional music video and a record deal with Universal Music.

During the cocktail, invited journalists who took part in the singing competition took home different prizes courtesy of Airtel Uganda.


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